September 21, 2014
Lessons from Uber's marketing strategy


Uber is your ‘on-demad private driver.’ Which implies is that its a very expensive, but a very cool and convenient cab. The way it works is simple: you use an iPhone or Android App to register, and order a Uber car. You are kept informed by your app/text messages on the status of your cab….

August 21, 2014
Grammy-nominated and American R&B singer, Tank interviews with La The Power Publicist from the Launch Party during his Listening Session at Bar 7 in Washngton, DC.

Grammy-nominated and American R&B singer, Tank interviews with La The Power Publicist from the Launch Party during his Listening Session at Bar 7 in Washngton, DC.

April 16, 2014

It started with a phone call from Jeremy Mincey.

"Mr. Mince" is the Dallas Cowboy’s recent trade from the Denver Broncos. He was calling to confirm Dream City University’s invitation to his 8th Annual "Bash in the Boro". Imagine a big family cookout in the park with food, moon bounces, basketball, contests and music performances. Past guests include a host of NBA/NFL celebrities, OMG Girlz, Pastor Troy and others. This year’s kicker, Dream City University was opening for RCA recording artist, Jacob Latimore.


Dream City University is the new wave of recording artists. They are the new version of Motown. This musical enterprise engineers dreams into realities. That’s PR talk, but honestly, Dream City University is the cornerstone for aspiring artists to really thrive.

..back to the story.

When I get off the phone with Mr. Mincey, my brain automatically goes into countdown. The event is just about a week away! This means we have about eh, 7 days to finalize the logistics. Choreography, notify parents, plan the trip, script a press release, promote it and pitch it to some media folks in Atlanta, that I don’t even know. 

Fast forward to Thursday, less than 36 hours before the trip,.. I’ve juggled graduate classes, presentations and my 9-5.

I’m running on fumes, here.

With hardly any good sleep and 1 media interview kinda confirmed with a local blogger, I’m a little nervous. I’ve cold called, ran through my database and facebooked everyone for media contacts. [Media weekend in Statesboro blog coming soon].

Though DCU is international, the facility is based in Virginia Beach, VA, I’m here in Washington, DC and directly after a long work day at my “regular job”, I hop on a bus and take a 5 hour trip to to Hampton where my good friend, Jay picked me up around 1 a.m.

We grabbed a Wawa sub, I showered, and waited …

At about 4 a.m., the team showed up, I loaded in and we began our 8 hour trek from Hampton to Statesboro.

In one car was the CEO, M’Jestie with 3 of the artists: Jay Twice, Bingsta and Brock Johnson.

In the other car, was the media team: Me, Providence and Flaco in what he called “Club Flacs” up listening to EDM..

April 16, 2014

At about 9:30 a.m. we were half way there…hello, South of the Border! arreeeba!

So we got back in the car.

As the PR, it’s clearly my job to make sure everyone knows what’s happening. So, I used GroupMe to communicate with the artists and their parents. It simultaneously gave everyone updates.

I love apps.

Then we finally united in Statesboro. After putting together all of our promo material from autographed posters, fliers and handing the DJs. It was time for Dream City University to hit the stage. 

DCU shut. it. down.

But don’t just take my word for it… 

April 16, 2014

April 16, 2014

April 16, 2014

Then all of a sudden the self-proclaimed “DCU wreckin’ crew” came in to turn up! 

April 16, 2014

April 16, 2014

Needless to say, the show was epic. 

Class dismissed.

Now that you’ve seen a few of the highlights, see the full video below.

April 16, 2014

The next day, myself and CEO of Dream City University, M’Jestie arranged a few visits 3 hours away in Atlanta the next day.

By 9 a.m. the next morning we were interviewing with 88.5 at Georgia State University, with Miss Lee of Reel Juicy Talk then caught up with producer, Babygirl from Icon Studios and had a sit down with my good friend Universal and Jive A&R Kevin Shine.. keep following the blog, to see clips from DCU’s Promo Tour in Atlanta.

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