This past week, rap moguls Rick Ross and Lil Wayne have been on the covers of urban magazines and blogs for more than just their hottest single. For years, women’s rights groups and civil organizations have berated over the stereotypical images and offensive lyrics that has been argued to cripple Black America and most importantly, the youth. Recently, Ross’s distasteful word play alluding to rape cost him an endorsement deal with Reebok and Lil Wayne’s offensive lyrics regarding Emmett Till has his family pushing to have Wayne’s endorsers, Mt. Dew, follow suit.
This has been going on for years. Why now? Did their lyrics really cross the line? Or are we all just being too literal? On tonight’s radio show, The Launch Party, we discuss Sex, Drugs and Hip Hop with Gordon Braxton.
Gordon Braxton is a 2002 graduate of the University of Virginia and a 2008 graduate of the Harvard Graduate School of Education. He started speaking on sexual violence prevention as an undergraduate peer educator and then spent the first decade of his professional career working as a public speaker and a prevention specialist on college campuses. Today, he continues the work by moderating a new blog called alliedthought.com which encourages discussion on fostering non-traditional allies to stand in solidarity with survivors against sexual violence.

Call in to the show (www.blis.fm) Wednesday, May 1 at 10pm eastern with your opinions at 202-629-3746 or connect with us and other listeners live on Twitter at #iprlive.
A mathematician, engineer and PR pro were interviewing for the same job (hard to believe, I know)
The mathematician was first up, and the interviewer asked him, “How much is 2 + 2?”
Stunned at such an easy question he quickly replies “2 + 2 equals 4.” And with that, the interviewer dismisses him.
The engineer comes in and is presented with the same question. She goes over to the whiteboard and begins a lengthy explanation discussing sines and cosines, velocity and other matters before concluding, “So as you work the equation to completion, it becomes clear that 2 + 2 equals 4.” Again, the interviewer dismisses the candidate.
Finally, the PR pro comes in. The interviewer repeats the question. “How much is 2 + 2?”
The PR guy gets up, closes the office door, looks around the room, then leans in to the interview and responds, “How much do you want it to be?”
The power of PR is all about communication. It’s communication with your “publics” - these are any groups of people who have an invested interest in you. The goal of PR is to manage a client’s image so that they are seen positively by their targeted publics. Now, let’s take 50 cent for example, a gangster rapper - now-actor, entrepreneur, investor and a multi-million dollar mogul.
In this clip, 50 cent talks business, success and his mentality on his financial ventures.
I have two 50 cent interviews that I want to compare because you notice one recorded for The Wall Street Journal (2011) the other by Cocaine City TV below (2010). Though he is a high-profile person and he is presented in two polarized ways, he hasn’t hurt his image.
50 cent has created such a great reputation for himself on both the street and corporate levels that he can speak credibly in both arenas without being questioned. This is PR.
Which video do you find most inspiring?
In this clip, 50 cent talks business, success and his mentality on his financial ventures including teaming up with author Robert Greene (48 laws of power) to create the 50th Law of Power. He also discusses a few of his monumental achievements. In short, he puts his viewers on to the game!
In this video, he candidly talks to the listeners of the video in a way that they can relate to with slang, obscenities and street jargon, but it is still motivational and inspiring. However, in the video above, you see he is dressed in formal attire, is poised, calm, relaxed and is articulate.
50 cent has created such a great reputation for himself on both the street and corporate levels that he can speak credibly in both arenas without being questioned. This is PR.
Which video do you find most inspiring?
For the month of February we are highlighting empowering women in PR! Last week, we looked at some of the most memorable moments of the Superbowl with the good, the bad and the ugly of the IPR Report! Then we chatted with Nicole Garner, CEO of ATL’s The Garner Circle PR. Learn more about her site at www.thegarnercircle.com

If you are a Public Relations, Social Media or Marketing junkie then read on!
The Launch Party is an online streaming radio show hosted by the CEO of IndependentlyPR, LaWanda White who goes by her moniker, La The Power Publicist and her comedic co-host, Capitol T. La’s expertise of PR coupled with Capitol T’s eccentric personality offers a dynamic that will inform and entertain.
The Launch Party interviews key players behind the scenes of all industries with a special interest in music and entertainment, discusses PR secrets, tips and discusses the PR behind current events. Tune in every Wed at 10pm eastern to www.blis.fm.
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CLIENT NEWS: @AudraTheRapper also known by her moniker Smokahontas visits @housestudiodc, Washington City Paper’s number 1 studio in DC, to record for her fourth EP, P*RN and gets a visit from Raheem Devaughn.
FOR IMMEDIATE RELEASE
BALTIMORE (November 1, 2012) Angel “ DJ AngelBaby” Carpenter takes off her headphones to help mentor young girls. Urban Artemis is a nonprofit organization founded by Angel, a disc jockey and personality for 92Q and registered nurse, Cynthia Scott is set to launch this November.
Baltimore’s @DJ_AngelBaby from 92Q Launches Urban Artemis Her Nonprofit Organization For Female Teens!
In the world of entertainment and communications, I can’t ever seem to get enough! So it only makes sense that I have a radio show with my good friend and comedian, Capitol T. This show is full of laughs, information and a look into the lives of some behind the scenes movers and shakers!
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