IndependentlyPR

A creative PR agency with an addiction to publicity + building SMART identities for music, entertainment & lifestyle brands.

It started with a phone call from Jeremy Mincey.

"Mr. Mince" is the Dallas Cowboy’s recent trade from the Denver Broncos. He was calling to confirm Dream City University’s invitation to his 8th Annual "Bash in the Boro". Imagine a big family cookout in the park with food, moon bounces, basketball, contests and music performances. Past guests include a host of NBA/NFL celebrities, OMG Girlz, Pastor Troy and others. This year’s kicker, Dream City University was opening for RCA recording artist, Jacob Latimore.

Hellur!!

Dream City University is the new wave of recording artists. They are the new version of Motown. This musical enterprise engineers dreams into realities of all those that walk through the doors.

At this point, the event is just about a week away which means we have about eh, 7 days to finalize the logistics. Choreography, notify parents, plan the trip, script a press release, promote it and pitch it to some media folks in Atlanta, that I don’t even know. 

Day 6.5, I’ve juggled graduate classes, presentations and my 9-5.

I’m running on fumes, here.

With hardly any sleep and I’ve got kind of one media interview confirmed with a local blogger. I’ve cold called, ran through my database and facebooked everyone and their momma for media contacts. [Media weekend in Statesboro blog coming soon].

Though the facility is based in Virginia Beach, VA, I’m here in Washington, DC and directly after a long 8 hour work day at my “regular job”, I hopped on a bus and took a 5 hour trip to to Hampton, VA where my good friend Jay picked me up, grabbed a Wawa sub and waited.„

At about 4 a.m., the team showed up, I loaded in and we began our 8 hour trek from Hampton to Statesboro.

In one car was the CEO, M’Jestie with 3 of the artists: Jay Twice, Bingsta and Brock Johnson.

In the other car, was the media team: Me, Providence and Flaco in what he called “Club Flacs”.

At about 9:30 a.m. we were half way there…hello, South of the Border! arreeeba!

So we got back in the car.

As the PR, it’s clearly my job to make sure everyone knows what’s happening. So, I used GroupMe to communicate with the artists and their parents. It simultaneously gave everyone updates.

I love apps.

Then we finally united in Statesboro. After putting together all of our promo material from autographed posters, fliers and handing the DJs. It was time for Dream City University to hit the stage. 

DCU shut. it. down.

But don’t just take my word for it… 

Check out: @driab_dcu @arjay_dcu @graesin_dcu @nadiya_dcu (instagram)

The 6 minute set included several singles from just a few of the DCU artists. Keepin’ it crowd hype, the “DCU wreckin’ crew” snuck in next and told everyone to “Put It On Paper”.

@bingsta_dcu @john_son_brock @legit_dcu (instagram)

Yes.

@arjay_dcu made it rain.

Class dismissed.

The Art of Planning Backwards

What are the benefits of planning backwards for your calendar?

The calendar is a proposed timeline of events that includes benchmarks, milestones and the schedule in which the public relations person will carry out tasks. For many of us, the natural steps are to chronologically determine what we will need to occur first, second, third, so forth and so on until we reach our goal. However, many experts recommend just the opposite. 

Beginning with your end goal in mind will help improve your efforts according to careervision.org. Before you can plan backwards from the goal, it’s important to ask “why this goal?” and “is it realistic?” within the timeframe provided. Next, is to create a sequence of steps backwards from the goal while also estimating the time and resources it would take for each step. With each step being driven by a timeline, you are keeping the goal at the forefront of your plan without becoming too distracted and overwhelmed in the process. Starting from the end also allows for the public relations person to more aggressively lay out the budgetary needs and anticipate unexpected costs. This is a strong advantage for the client as they will appreciate knowing that their investment and time is being considered. Furthermore, it also helps the PR to more strategically implement the communications tactics while staying on task with the initial objectives and goal.

When a PR is able to master the art of planning backwards, they will find more opportunities and feel confident that they are going above and beyond the needs of their clients.